Health and Wellness Conversion Copywriter

Attract your ideal clients with charismatic copy that connects and words that convert

I know you

You’re an entrepreneur or business owner on a mission to help people.

Making a positive impact fires you up.

The world needs more people like you.

But there’s a problem (or 4):


You’re stuck for words to make your business stand out


Your website is flash but it’s not attracting many clients, let alone your dream clients


You’re struggling to promote your business ick factor-free


You’re realising the
‘if you build it, they will come’ myth is exactly that – a myth

But you’re a
clever cookie

You know that your online presence needs more… presence.
It’s time to work with the Betz.
Together we’ll:
● toot your horn
● attract your dream clients
● convert them into lovely, loyal customers

How I help


Email Copywriting

Delight your subscribers with attention-grabbing emails and offers they find irresistible.


Website Copywriting

Need words for your website? I’ll bang out charismatic copy that’ll make Google grin.


Landing and Sales Pages

Get landing pages that’ll make your list grow and sales pages that convert.

Hi, I’m Caroline

I’m an astute conversion copywriter with SEO smarts who helps businesses in the health and wellness space attract more customers with incisive and charismatic copy.

Writing for your business is hard. I get it. I’m hands down my toughest client to date (hello blank page and eleventy rounds of amends).

But writing for other businesses who make a difference? That’s my organic jam.

If you need help to strike a perfect balance between humility and confidence in a way that speaks to your readers in a warm and meaningful way, I can help.

ivy rose logo

Large increase in online bookings

“The value of Caroline’s work can be seen in the large increase in online bookings we’ve had since we re-launched our website. There was a lot of medical content that needed to be written for the lay person and Caroline did an excellent job of doing this. I’ll be working with her again on my other projects and won’t hesitate to recommend her to others.”

Dr Marryanne Shin

Therapeutic Optometrist, iSee Optical

A massive difference to our business and online presence

Caroline’s service was so professional and very thorough!  I really valued her insight into how to make our website really function better with lots of advice and tips, which really have made a massive difference to our business and online presence.  I will definitely be using Caroline for all my online projects from here on out and I strongly recommend Caroline for her unique set of skills that cater to all types of businesses.

Kimberley Bartlett

Founder, Ivy Rose Crystals & Candles

Work with a conversion copywriter who’ll champion

your life-changing brand like it’s her own