With powerful copy that attracts more of YOUR people, and turns "I want this" to "I NEED this!!!"

Make more impact AND more bank

Yuss!
Tell me more




The Coach's Copywriter + Launch Strategist

Stellar sales copy that speaks the language of your dream clients... in your voice, but better


Sustainable launch strategy that helps you launch again (and again) with joy and ease




Get more sales by using behavioural psychology, persuasion and neuromarketing*... sans sleaze

*using neuroscience and human behaviour research to increase conversions 

featured in

(like hella mad)

On a planet called Earth,

Lived a magical creature who knew their worth.

They were clever and kind, and had gifts to share,

But they needed some help making more people care.

They had VAs and PAs, all A-s under the sun,

But they just couldn't make their gift sound like "The One"

The thing that their people would walk on glass for

To get it and and use it to make their soul soar

Their best-kept secret is themselves, so sad :(

And it's making this poet unbelievably mad.





Once upon a time...








So, my fellow impact-maker and bullshit rule-breaker

Blends science with art (neuropsychology + empathy) to motivate and empower your people to choose you.

So your marketing is aligned with you and your customers' values...



Gives you the betz marketing strategies learned from the top 1% of experts in copywriting, marketing and psychology.

So A) you get what's working and B) you make more Monet...

Aaand you want to team up with a marketer who's obsessed with coaching as much as persuasion mastery...


many brain calories were burned in the making of this copywriting-marketer-unicorn

Transforms bland and WTF-does-that-mean messaging into clear-as-simulated-diamond bling. 

So you STAND. THE. FUG. OUT. and make the impact you want...



Say Guten Tag to...

If you're looking for a copywriter who...

Your brand spanxing new

Fairy Copy Mother
or
Sister/Aunty/Beeesh

I'm Caroline Betz, a karaoke-lovin', German marryin' Korean-Aussie.




Oh, I'm also woo as fug

(let's be real... I liposuction the azz out of shady, shaming shit)




As a born-again Coach-ian, it's not just my pleasure – it's my fuggin' duty to spread the good word(s).









(like saving lives and helping you fall deeply in love with yourself just for breathing)




Cos coaches do epic shit





And I'm here to turn your marketing pumpkin into a G-class carriage.




  





Wanna do epic shit together? Keep scrollin'!
  





Boring, fluffy and sleazy marketing




Or a Tesla. Or a classic Dutch bike (my preferred mode of transportation).




  





For love and money, I spanx the only thing that needs to be skinnier to be prettier:




Carey & Demir Bentley

LIFEHACK METHOD

Best-selling Authors
and Productivity Coaches


Before we decided to work with Caroline, I was wondering, ‘Will this really be better than me doing it myself?’

We made far more sales than we would have without Caroline, and felt so proud of the copy that went out to our email list!

Caroline’s attention to detail, storytelling, and focus on getting real customer testimonials via interviews was very impressive.

With Caroline taking the copywriting off my plate, it allowed me to make my course better by offering three extra bonuses I never would have had time to create otherwise.

I highly recommend Caroline’s copywriting services because she gets results in terms of sales and brand credibility."

"We sold out the program and had a 6-figure launch with more ease than ever!

SALES COPY

Done For You

  • Sizzling sales pages that sell the fug out of your shizzle

  • Website copy that wows and gets more soul-mate leads

  • Email sequences that entertain AND bring home the vegan bacon

  • Launch strategy aligned with your lifestyle and values

  • Launch copy - from minimal viable funnels to let's-break-the-internet ones

  • Heuristic analysis based on a checklist of 48 factors –NOT a subjective critique or "tear down"

  • Includes SEO, UX and design feedback cos it takes more than pretty words to get the "YES"

  • A video walking you through the what, how and why

  • A concise list of conversion-boosting tweaks

  • Follow-up Zoom consult - you get 30 mins to get answers to any burning questions

Sites + Sales Pages

AUDITS

branding & Messaging

Brand Voice Bible

  • NOT your typical "Tone of Voice Guide" – it's more a like company handbook that makes it a snap for your team to bring your mission, vision and values to life
 
  • The perfect brand voice style guide for rebel bosses with systems-obsessed team members - templates, how-to-write guides, UX/UI/SEO best practices and more!

  • ONLY for business owners who hire (and fire) writers. With a mathematical breakdown of your voice, this guide will make it impossible for them to fug it up :)

Sans sleaze and cheese

Get a consistent
brand voice

And get more sales


Get copy that connects
AND sells

Zsuzh up your copy

And delegate your copy like a dame/duke


How the Betz can help you

Services

Alexandro Jade

High-level Business Mentor to 6-Figure Plus Photographers



This paired with your genius in marketing and copywriting makes you a STELLAR copywriter and consultant that always over delivers.

When you critiqued and rewrote some of my copy, it really felt like each piece you changed was put there like a strategic piece that would play a really important role in a battle
(and it did 😂 it converted so well).

You are also very easy to work with, because you are very friendly, fun, and FUNNY, so work never feels like work!! 🎉"

“You really have a gift and expertise in making people HEARD and UNDERSTOOD

I use a 4-step formula to get to the core of your people's implicit emotional motivations and objections.

The result? Messaging and design elements that light up the brains AND hearts of your people
(i.e. more love for you and more Monet).

Your copy gets massaged till your personality and/or brand voice is dripping out of your screen's pores.

Let's take it up a notch (or 10) by sprinkling on UX and UI optimization fairy dust - making it as easy AF for your people to choose you to work with.

AKA getting into your people's minds with voice of customer research.

My point of difference?
I also make sure their unspoken desires and core values are reflected and addressed in the copy and design #empathy.

or neuromarketing – traditional marketing on neuroscience and behavioural psychology crack.

When you know how the brain makes decisions, how to keep your people reading....

Aaand make your messaging relevant AF... your offer will be a no-brainer ;)

  • You feel proud of
  • Sounds so very you
  • Attracts more of your people
        (and makes you more Monet)

My 4-part recipe that blends science with empathy to give you ethical copy that:

The B.E.T.Z. Framework

Introducing

Brain Marketing

Brain Marketing

Emotional Resonance

Camille Campins-Adams

Writing Coach and Book Launch Strategist



Caroline is a copywriting genius. Between her email Nudesletter and her website audit, she always finds a way to crack me up.

I implemented all of the changes she suggested in her audit and I'm getting so many compliments on my site now.  She's officially my go-to copywriter!"


"The most personable and fun person I've ever worked with...

If that 👆 rings your bell or tickles your fanny

Hit this button NOW

For the love of Ganesha
and all things good

to get the conversion-y ball rolling