Health and Wellness Copywriter

Attract your ideal clients with charismatic copy that connects and words that convert

I know you

You’re an entrepreneur or business owner on a mission to help people.

Making a positive impact fires you up.

The world needs more people like you.

But there’s a problem (or 4):


You’re stuck for words to make your business stand out


Your website is flash but it’s not attracting many clients, let alone your dream clients


You’re struggling to promote your business ick factor-free


You’re realising the
‘if you build it, they will come’ myth is exactly that – a myth

But you’re a
clever cookie

You know that your online presence needs more… presence.
It’s time to work with the Betz.
Together we’ll:
● toot your horn
● attract your dream clients
● convert them into lovely, loyal customers

How I help


Email Copywriting

Delight your subscribers with attention-grabbing emails and offers they find irresistible.


Website Copywriting

Need words for your website? I’ll bang out charismatic copy that’ll make Google grin.


Landing and Sales Pages

Get landing pages that’ll make your list grow and sales pages that convert.

Hi, I’m Caroline

I’m an astute copywriter with SEO smarts who helps businesses in the health and wellness space attract more customers with incisive and charismatic copy.

Writing for your business is hard. I get it. I’m hands down my toughest client to date (hello blank page and eleventy rounds of amends).

But writing for other businesses who make a difference? That’s my organic jam.

If you need help to strike a perfect balance between humility and confidence in a way that speaks to your readers in a warm and meaningful way, I can help.

melanie moore eft coach logo
ivy rose logo

Will she really be better than me?

“Before we decided to work with Caroline, I was wondering, ‘Will this really be better than me doing it myself?’

We made far more sales than we would have without Caroline, and felt so proud of the copy that went out to our email list!

Caroline’s attention to detail, storytelling, and focus on getting real customer testimonials via interviews was very impressive.

With Caroline taking the copywriting off my plate, it allowed me to make my course better by offering three extra bonuses I never would have had time to create otherwise.

I highly recommend Caroline’s copywriting services because she gets results in terms of sales and brand credibility.

Carey Bentley

Co-Founder of Lifehack Method, CEO of Lifehack Method Bootcamp, Forbes-featured productivity coach

Brought in 21 new patients in the first 2 months

I was confident in Caroline’s ability to write good web copy, but I wasn’t expecting the excellent copy and design suggestions that brought my embarrassingly old-fashioned website into the 21st century.

One small suggestion from Caroline to optimize the UX brought in 21 new patients in the first 2 months of relaunching the new site!

One new patient told me he came to me because of the new website. You’re not just getting a copywriter when you work with Caroline, she knows her design and UX stuff.

She’s also a dream to work with. Highly, highly recommend!

Dr Marryanne Shin

Therapeutic Optometrist, iSee Optical

Work with a copywriter who’ll champion

your life-changing brand like it’s her own